| TVNZ Innovation in Marketing Award |
|---|
| Loyalty New Zealand | Fly Buys and Air New Zealand co branded card |
| Powershop | Powershop – the power of the people |
| Frucor Beverages | Just Juice Veges |
| New Zealand Steel | House framing market turns to steel |
| ASB Bank | Creating Futures |
| Lion | Isaac's Cider |
| Unicef NZ | Say No To Naff |
| Z Energy | Fish for Prizes |
| Ministry of Health | Breastfeeding, a natural part of life |
| Royal New Zealand Foundation of the Blind | Red (& Black) Puppy Appeal |
| 2degrees | Stay 2degrees |
| 2degrees | 2degrees - Year 2, the Coming of Age |
| SaleFinder | NZ's favourite catalogues, now online |
| Wild Bean Cafe (BP Oil NZ) | Wild Bean Cafe’s Evolution to Electronic Engagement |
| Frucor Beverages (NZ) | BIG FIZZ |
| TVNZ | TVNZ interacts with U |
| Frucor Beverages | V Evolution |